Today, the only constant is change - - demographics, media channels, economies, politics, technology
What worked 10 years ago, or even yesterday, may not be (and probably isn’t) the right approach for tomorrow
As Wayne Gretzky famously said: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
Long-term success requires positioning your brand for the future
Where is your industry (and your competition) headed?
What do your customers or prospects expect? New features? New products?
What competitive advantages can you leverage going forward?
How far can your brand stretch - - how much change is realistic?